Our World Needs Wild is an exciting creative collaboration with PARDICOLOR + Wildlife Asia and UK artist Holy Moly to raise much needed funds for wild tigers through original art through 2022, the Year of the Tiger.

This Year of the Tiger - 2022 - is an important year to bring wild tiger conservation to the top of the agenda. It is 12 years since tiger conservationists, scientists and governments came together and pledged to double tiger numbers in the wild by 2022 - known as TX2.

In some areas in tiger landscapes in Asia wild tiger numbers are increasing, such as in Nepal, India and Bhutan. But in Southeast Asian countries they are slipping towards extinction due to illegal poaching and habitat loss.

Help us to protect the populations on a knife edge in Indonesia, Thailand and Myanmar.

Vital funds raised from the Our World Needs Wild campaign will be used to fund tiger conservation in Indonesia, Thailand and Myanmar. Here’s what we’ll do:

PROTECT TIGERS FROM POACHERS

Being present on the frontline of important forest habitats is our biggest weapon against illegal tiger poaching. Our rangers do important work to patrol remote forests, disable snares and remove poisoned bait.

KEEP A WATCHFUL EYE

By monitoring and studying wild tiger populations using camera trap surveys, we can better learn from and protect their species.

EMPOWER LOCALS

Working with communities living in tiger habitats is crucial to conservation. We support them by creating sustainable livelihood opportunities, encouraging peace, preserving their indigenous cultural and helping to protect their environment for both species.

All proceeds from the sale of our print will go to our tiger projects in Southeast Asia, in the Leuser Ecosystem in Indonesia, and the Salween Peace Park in Myanmar, and the Salawin Forest Complex in Thailand.

Our exclusive artwork launched on the Year of the Tiger – Chinese New Year’s Day 2022 and is a vibrant depiction of a tigress and her two cubs in the jungle. Created by Bristol-based artist Holy Moly this original print is packed full of symbolism. It’s all in the details:

Tigers are a part of humankind’s ancient histories…

…And we wanted our shared ancient past to feature in the artwork. You’ll see the ‘Mountain King’ featuring in the background of this artwork, the swirling image is based on neolithic petroglyphs (rock carvings) found in the remote Helan mountains in China. Archaeologists believe these petroglyphs date from between 3000 and 10,000 years old. We wanted to feature them in our print as an important symbol of humankind’s earliest relationship with and worship of these magnificent cats. The ‘Mountain King’ also features as our campaign logo.

Fire and Water

You’ll see our wild tiger family are stepping through water in the artwork. 2022 is the year of the Water Tiger in the Chinese Zodiac – a period of great change. Water also symbolises vitality, our own reflections and looking to the future of life on Earth. A large disc like sun appears behind the tigers, symbolising fire and a bright new dawn. The fiery sun for us represents hope in reimagining the futures of humans and all species on Earth.

Powerful flowers and swirling mists

Our print depicts the world’s largest flower – the rafflesia which represents Indonesia, home to the Sumatran tiger. The orange flowers in the bottom right are Amur Adonis (Adonis Amurensis) – which are found in the Russian Far East and so represent the Amur or Siberian Tiger and Adonis the god of beauty. Flashes of bamboo in the artwork represent the tiger’s home across all its range countries, including Thailand, Malaysia and Myanmar. White (Star Grass Lily), orange (Orange Kerala dendrobium) and pink/orange (the ‘Flame Tree’, Royal Poinciana) flowers represent the tiger in her Indian subcontinent. The white swirling mists represent her where she exists at her highest altitudes, the Kingdom of Bhutan.